The prefix organic transcends beyond food itself to the way it is produced and sourced. Organic food items are labeled by National Organic Program (NOP) that came into effect on October 21, 2002. The program stipulates that every product to be labeled as organic must be grown and processed in a prescribed organic manner. Organic farming refers to farming methods that recycle resources and encourage biodiversity, factors which lead to a sustainable agriculture platform. It also disallows the use of synthetic pesticides, bioengineered genes, sewage sludge-based fertilizers, and petroleum-based fertilizers. Additionally, to achieve a status of organic food product, the resource of the food item cannot be irradiated either. In times when consumer preference is shifting towards healthy food choices, the organic baby food market is getting special attention, especially in the BRIC nations.
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The organic baby food market in BRIC nations is rapidly growing due to relentless urbanization, rising concerns amongst parental about baby food, health awareness programs, growing importance of natural nourishment, and aggressive marketing by key players in the region. The other factors contributing to expansion of this market are increasing number of working mothers, subsidies offered by government to grow organic food, and increased organic components.
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The organic baby food market will also receive a positive impact from the veering perspectives of pediatricians recommending such food items. According to them, though there isn’t strong evidence against organic baby food, there surely exists a powerful case against the harmful effects of nonorganic living. The desperate need of parents to raise healthy families is likely to be the undercurrent responsible for the organic baby food market to span out in the coming years.
Table of Content
1. BRIC Organic Baby Food Market – Executive Summary
2. Research Methodology
3. Assumptions & Acronyms Used
4. BRIC Organic Baby Food Market Overview
5. BRIC Organic Baby Food Market Overview
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