Based on property, white cement is similar to gray cement. However, it exhibits a high degree of whiteness. Substantial modification is carried out during the manufacturing process. During the manufacture of white cement, metal oxides are added. White cement exhibits excellent esthetic, decorative, and hydraulic binding properties. It is used in various industries due to its high compressive strength.
The white cement market can be segmented based on type, application, end-user, and region. In terms of type, the white cement market may be divided into white masonry cement, white portland cement, and others. White masonry cement is mixed with masonry grade sand to produce mortar for usage in brick, block, and stone masonry construction. Portland cement is manufactured using chalk and clay. It hardens quickly when in contact with water. Other types of white cement are calcium aluminate cement and calcium sulfoaluminate cement. White cement is used in building and construction activities. It is combined with organic pigments that are bright colored concrete and mortar. It is ideal for usage in monuments, sculptures, and restoration of archeological sites. Based on end user, the white cement market can be segregated into residential, industrial, and commercial. White cement is widely used for construction purposes in the residential industry. It is also employed in the development of infrastructure.
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White cement is cracking is a key factor hampering the white cement market. High cost of production vis-à-vis gray cement is therefore one of the restraints of the white cement market. New advancements with improved technologies are emerging in order to lower the cost of white cement.
In terms of geography, countries in Asia Pacific such as India, China, Japan, and Australia are the leading markets for white cement due to rapid industrialization. The white cement market in China is expected to expand as well as grow in the construction industry. Countries in Europe as France, Germany, and Italy strongly relying on white cement for construction of concrete buildings. North America is the major region in terms of demand for white cement due to the US Government's policy to refurbish its infrastructure plans. Demand for white cement is expected to rise in Latin American countries as Mexico and Brazil due to the rapid urbanization. Africa is thus estimated to offer lucrative opportunities to the white cement market in the next few years.
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Key players operating in the white cement market include Cementir Holding, Birla White (Ultra Tech), JK Cement, Cemex, Federal White Cement, Cementos Portland Valderrivas, Saveh White Cement Company, Cimsa Cimento, and Ras Al-Khaimah Company. These companies invest significantly in R & D activities to develop and enhance advanced products to meet market demand.