According to a new market research report published by Credence Research “Denim Jeans Market (By Product Type (Regular Fit, Slim-Fit, Loose Fit), By Consumer (Men, Women, Children), By Distribution Channel (Specialty Stores, Department Stores, Hypermarket and Supermarket, Online, Exclusive Stores), By Price Range (Economy, Standard, Premium, Super Premium) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027”, the overall denim jeans market worldwide was valued at US$ 69.50 Bn in 2018 and is set to grow with 3.9% CAGR during the forecast period.
From the workpants of cowboys and miners, denim jeans rule the apparel world as the best loved clothing. Denim jeans are a form of pants typically made from denim fabric and now very popular casual bottom wear around the globe. In 2017, overall denim market (includes shirts, t-shirts, jeans and other denim products) was valued at more than US$ 93.40 Bn; whereas in 2018, more than 4.5 Bn pairs of jeans were sold worldwide.
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Major market players are focusing on strategies such as collaborations to improve their market presence. For example, in 2017, PVH Corporation (Phillips-Van Heusen Corporation) forms new strategic partnership with LI & Fung Limited for a new supply chain relationship. This partnership will help PVH Corporation to create a more effective & efficient supply chain. Strategic partnerships and mergers & acquisitions is expected to remain key strategy in years to come.
Some of the major companies profiled in the report include Phillips-Van Heusen Corporation, Levi Strauss & Co., Kontoor Brands Inc.(Wrangler), Diesel SpA, Lee, Pepe Jeans London, True Religion Brand Jeans, Calvin Klein Inc., Calvin Klein Inc., Guess, Inc., Gucci, Gianni Versace S.r.l., spykar, Pierre Balmain S.A., G-Star RAW, Lucky Brand Jeans, The Gap, Inc., Esprit Holdings and others.