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Heart Attack Diagnostics Market is Projected to Grow $15.4 Billion by 2024 | Grand View Research Inc

The Heart Attack Diagnostics Market is expected to reach USD 15.4 billion by 2024, according to a new report by Grand View Research, Inc. The heart attack diagnostics market is anticipated to witness a lucrative growth during the forecast period from2016 to 2024. From 2001 to 2011, age-standardized, heart attack incidence rates have significantly decreased worldwide. However, the overall risk factors and the disease burden remains large, thereby rendering the heart attack diagnostic sectors a profitable growth prospect. This growth is attributed to a majority of factors, such as high prevalence of coronary heart diseases, increased tobacco smoking, and obesity, enhanced adoption of unhealthy diet is resulting in a high cholesterol incidence in individuals, particularly in the rising geriatric population. However, the low Medicare reimbursement provided for the mobile cardiac outpatient telemetry electrocardiogram (ECG) and the progressively declining heart attack incidence rates are expected to hamper the market growth. 

The heart attack diagnostics market has been classified by product into electrocardiogram, which measures the electrical activity of the heart; echocardiogram, a form of ultrasound test that provides images of the heart; blood tests that measure the expression of certain proteins in excess, such as troponin levels, and cardiac enzymes; and other diagnostic products. The ECG segment is expected to witness a significant growth rate in developing countries, owing to the technological advances coupled with increasing applications of ECG. Although, the increasing demand for cost effective, rapid blood tests such as troponin and Creatine Kinase MB Isoenzyme (CK-MB) is likely to acquire major market share in the near future.

The key countries landscape included in the report are U.S., Canada, Germany, UK, China, India, Brazil, Mexico, South Africa, and Middle East. The Asia Pacific region is anticipated to be the fastest growing region during the forecast period. On the other hand, North America is estimated to dominate the global heart attack diagnostics market.  

Further key findings from the study suggest:

  • North America is estimated to dominate the global heart attack diagnostics market. The increasing awareness about heart attacks, its causative and risk factors, and enhanced uptake and acceptance of technologically advanced diagnostics is expected to contribute to the market growth.
  • The Asia Pacific region is expected to be the fastest growing region during the forecast period. to The reason being the considerably large burden of heart diseases in certain developing regions, such as in India, where 2.4 million people die annually due to heart diseases. As a result of the soaring incidences of heart diseases, an urgent requirement to undertake awareness measures and incorporate advanced diagnostics is expected to fuel the market growth.
  • The troponin blood test type is the largest grossing segment and is expected to capture the largest share in 2015, especially in developing countries including Brazil, China, and India. Its applications as a cardiac monitoring device and its indispensable use as a heart attack diagnostic tool will be a contributing factor supporting the market growth. The industry comprises of several local as well as global players. Some of the major players of this industry include Siemens Healthcare GmbH, Schiller AG, GE Healthcare, and Hitachi Medical Systems. 

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Can User Interfaces be Replaced by AI-Based Agents?

Many businesses today struggle with staying on top of innovation and increasing revenue. The customer experience and overall behavior add a layer that places greater focus on UX/UI designs to create the level of user-friendliness needed for sustained customer retention, engagement and brand promotion.

Design tools that are algorithm-driven assist with constructing a UI as well as prepare content and the overall personalization of the user experience. Does this mean that Artificial Intelligence will replace user interfaces?

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The fact is, UX and AI are basically commingled in the new design era. It is a widely held belief that AI will inevitably replace designers that the intrinsic need for human-driven UX. According to Futurist Thomas Frey, “2 billion jobs will disappear by 2030, and robots will probably take over a portion of jobs which are now occupied by humans.” By using AI in UI design, the overall productivity of designers will increase via the training of robots to conduct tasks such as color scheme adjustment and resizing, which gives designers the ability to focus on more complex UI design elements.


By utilizing AI in UI design, overall designer productivity will be increased as robots can be trained to perform specific design elements that will essentially allow designers to place their focus on strategic and complicated UI design elements. When machines automate these repetitive tasks, human creativity is increased along with elements such as automation, the creation of more effective functions within modular design systems and personalized system.


Artificial intelligence focuses primarily on increasing speed and optimization. Using AI, designers can create designs more efficiently while harnessing the ability to analyze high volumes of data, allowing the ability of the designer to focus on more effective testing and prototype creation. Companies such as Airbnb actively uses AI to generate production-ready design components derived from manual wireframe sketches.

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BusinessWorldIT is the most comprehensive online news website dedicated to delivering up-to-date news, trends, and opinions relevant to investments, startups, and developments surrounding innovative technologies. Covered topics include but are not limited to: artificial intelligence (AI), virtual reality (VR), augmented reality, automation, cryptocurrency, blockchain, and the Internet of things (IoT). Whether you are an information officer, developer, computer systems analyst or just someone who is interested in innovative technologies, Business World iT exists to help you stay up-to-date on how the current state of technology is evolving and how innovative technologies will shape the future.

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Pharmacy Benefit Management Services Market ~5.8% CAGR Presume To Grow worldwide by 2024

The global pharmacy benefit management services market is expected to register 5.8% CAGR during the forecast period (2019–2024).

Pharmacy benefit management services help patient to take various medical facilities. The Pharmacy benefit management services act as a bridge between insurance companies and its beneficiaries for claiming the insurance. Also, it provides the best possible outcome with respect to healthcare claims and other services by connecting employers, members, drug wholesalers, pharmacies, and drug companies.

The rising digitalization, demand for advanced healthcare management systems, healthcare expenditure, increasing prevalence of chronic diseases and growing healthcare industry in the emerging countries are expected to drive the growth of the global pharmacy benefit management services market during the forecast period. Also, the rising awareness about health insurance and surge in a number of populations availing insurance are also boosting the growth of the market.

However, lack of awareness in developing countries and issues related to the safety of patient’s data may hamper the growth of the market during the assessment period.

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Global Pharmacy Benefit Management Services Market: Competitive Landscape

Some of the key players in the global pharmacy benefit management services market are

  • Abarca health LLC.
  • CVS Health, Express Scripts
  • Humana Pharmacy Solutions
  • Magellan Rx Management
  • McKesson Corporation
  • Medimpact Healthcare
  • MeridianRx
  • OptumRx (UnitedHealth)
  • Prime Therapeutics
  • Sea Rainbow
  • Vidalink

Pharmacy Benefit Management Services Market Segmentation

The global pharmacy benefit management services market has been segmented on the basis of service, end-user, and region.

On the basis of service, the market has been classified as retail pharmacy services, specialty pharmacy services, benefit plan design and consultation, drug formulary management, and others

By end user, the market has been segmented into healthcare providers, employers, drug manufacturers, and others.

Pharmacy Benefit Management Services Market Regional Analysis

The market is likely to dominate by Americas during the forecast period owing to the well-established healthcare infrastructure, advanced technologies, rising number of healthcare centers and hospitals in the region, rising healthcare spending, and a large pool of insurance protected population.

Europe is expected to be the second-largest market in the global pharmacy benefit management services market due to favorable reimbursement policies, well-established healthcare infrastructure, and increasing prevalence of chronic disorders.

The Asia-Pacific market is likely to hold a significant market share in the pharmacy benefit management market. The rising demand for advanced treatment, awareness and increasing investment in healthcare are responsible for the growth of this market in the region.

The market in the Middle East & Africa is expected to account for the smallest share of the global pharmacy benefit management market due to an underdeveloped healthcare sector, lack of technical knowledge, and poor medical facilities.

 Table Of Content

1. Report Prologue

2. Market Introduction

2.1. Definition

2.2. Scope Of The Study

2.2.1. Research Objective

2.2.2. Assumptions

2.2.3. Limitations

3. Research Methodology

3.1. Introduction

3.2. Primary Research

3.3. Secondary Research

3.4. Market Size Estimation

4. Market Dynamics

4.1. Drivers

4.2. Restraints

4.3. Opportunities

4.4. Challenges

4.5. Macroeconomic Indicators

5. Market Factor Analysis

5.1. Porter’s Five Forces Analysis

5.1.1. Bargaining Power Of Suppliers

5.1.2. Bargaining Power Of Buyers

5.1.3. Threat Of New Entrants

5.1.4. Threat Of Substitutes

5.1.5. Intensity Of Rivalry

5.2. Value Chain Analysis

5.3. Investment Feasibility Analysis

      TOC Continued….!

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Top 10 Features of Automation Testing

Automation testing is rapidly changing the way businesses create software. It replaces manual testers who had to spend hours in front of computers carefully executing and re-executing individual test steps to find bugs in the programming or fatal flaws in the design. Automation software has streamlined the testing process to make it more effective, more productive, and far less time consuming for businesses. This creates an infinitely better ROI for you.

However, any automation testing software will not do the trick. They are not all created equal. There are 10 specific features of automation testing you should expect from the software that performs this vital task for you.


This is an absolute must. People of different experience levels may be required to perform testing and the automation software needs to be intuitive for all to use. Otherwise, it becomes ineffective and largely unused within your organization.

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Your audience will access your materials from a wide variety of frameworks. Your automation testing needs to account for people who will be using mobile, Internet, and desktop applications, and more. Comprehensive automation testing features leave no stones unturned and no frameworks untested.


Just as people have their preferred devices of choice, they also have personal preferences for browsers. Which is why it is essential for your software to conduct testing for compatibility with all browsers as well.


The testing software is only as good as the results it delivers. The more detailed the results and test reporting the more valuable the software happens to be. Look for software that offers extensive reporting and provides mountains of data related to your test results.


One of the features of automation testing that is an absolute must is that it allows you to test in the scripting languages you work with. Common languages include:

  • JavaScript
  • Jscript
  • VBScript
  • Python
  • CSS
  • PHP
  • Perl
  • Ruby

Does the software you are considering work with all these scripting languages and more?

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About Us    

BusinessWorldIT is the most comprehensive online news website dedicated to delivering up-to-date news, trends, and opinions relevant to investments, startups, and developments surrounding innovative technologies. Covered topics include but are not limited to: artificial intelligence (AI), virtual reality (VR), augmented reality, automation, cryptocurrency, blockchain, and the Internet of things (IoT). Whether you are an information officer, developer, computer systems analyst or just someone who is interested in innovative technologies, Business World iT exists to help you stay up-to-date on how the current state of technology is evolving and how innovative technologies will shape the future.

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Food Service Packaging to use Aluminium Foil Packaging on a Large Scale, Fact.MR

Aluminum foil is finding large application in packaging in the food industry. Aluminum foil is widely used as a compact storage for electric charges. Nowadays, aluminum foil is being merged with flexible films to create lightweight packages. This allows packages to expand during packaging and contract as soon as the product is consumed. Manufacturers are focusing on producing a top quality of aluminum foil packages. However, a small change in the process can impact the product quality. Hence, machines and techniques used in aluminium foil packages are well tested, researched and developed.

Aluminum foil is gaining popularity as the flexible packaging option. Moreover, four-sided, fin-sealed pouches are becoming popular for medical, retail food applications, and institutional food service packs. Aluminium-based containers that can be used in the microwave are also being developed on a large scale. Special cooking aluminum foil for barbecuing have been developed in recent years.

Recycling of aluminum foil including cans and foils are also gaining traction. Processes used during manufacturing of aluminum foil are being improved to reduce hazardous waste and pollution. Laminated aluminium foil with paper stuck inside is largely being used in the food industry for packaging sweets and tea as the paper absorbs moisture while the foil protects the contents.

As per the latest report by Fact.MR, the global aluminium foil packaging market is likely to witness moderate growth. The market is also projected to register 4.5% CAGR in terms of volume during 2017-2026. The global market for aluminium foil packaging is also estimated to reach US$ 21,821.2 million revenue by the end of 2026.

Aluminium Foil Packaging to be used widely in Food Service Packaging

Based on the product type, rigid non-compartmental trays are expected to witness the highest growth. The rigid non-compartmental trays are estimated to bring in more than US$ 7,200 million revenues by 2026 end.

Based on the end use, aluminium foil packaging are likely to be used on a large scale for food service packaging. Towards the end of 2026, food service packaging is projected to reach close to US$ 7,600 million revenue. Aluminium foil helps in keeping the food fresh and hot for a long time.

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Asia Pacific Excluding Japan (APEJ) to Lead the Global Market for Aluminium Foil Packaging

APEJ is likely to emerge as the leading region in the global aluminium foil packaging market during the forecast period 2017-2026. Increasing preference for convenient packaging and changing lifestyle in the region is driving the demand for aluminium foil packaging in the food industry. Restaurants and food chains are also using aluminium foil packaging to pack the food for delivery. Also, aluminium foil packages are easy to recycle, hence, countries such as India and China are also moving towards improving recycling rate by adopting more eco-friendly packaging options. Increasing demand for processed food and beverages in APEJ is also driving the growth of the aluminium foil packaging.

Key Players in the Global Aluminium Foil Packaging Market

Pactiv LLC, Aleris Corporation, Hulamin Ltd, Handi-Foil Corp., Penny Plate, LLC, Contital srL, Reynolds Food Packaging Llc, Revere Packaging Llc, Nicholl Food Packaging Limited, and Nagreeka Indcon Products Pvt. Ltd are some of the key companies in the global aluminium foil packaging market.

Remote Control Sales to Surge with Introduction of Next Generation Motion-Sensing

According to new Fact.MR study, global sales of remote control exceeded 630 million units in 2018, and are anticipated to record a Y-o-Y growth of 2.0% in 2019. The remote control industry continues to be influenced by a range of factors, such as significant development in the entertainment industry, complemented by the introduction of low-power and voice-controlled remotes. The study analyzes the remote control market in detail, and offers readers a thorough analysis of various key dynamics impacting the market growth.

The study finds that a shift in technology from AVC (Advanced Video Coding) to HEVC (High Efficiency Video Coding) to improve video quality for entertainment and media industry, has increased the sales of various entertainment devices including remote control. Prospects of remote control market remain promising, as consumers, especially in developing economies, are willing spend more on entertainment devices such as set-top boxes, gaming consoles, and Blu-ray players, amid improving economic conditions and rising disposable income.

According to the study, with rapid penetration of intelligent devices and smart home appliances, adoption of automated activities has surged in both residential and commercial sectors. This has further led the demand for control solutions, thereby impacting the sales of remote controls. In addition, consumer electronics and remote controlled electrical devices are witnessing a significant demand, as governments around the world are increasingly supporting digitalization. This, coupled with development of innovative products such as next-generation motion-sensing remotes and low-power remotes, will continue to fuel the growth of remote control market. However, complexity of the functions of newer remote controls along with emergence of smart remote mobile applications that allow users to control various appliances through smartphones will remain key growth challenges for manufacturers.

Remote Control Sales Remain High in North America

The study finds that North America will continue to retain its leading position in the remote control market, with sales of over 175 million units in 2018. Rapid adoption of home automation systems in the region, and increasing demand for home appliances and electronic products that sync well with upward trend of smart homes, are the important factors influencing the growth of remote control market in North America.

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According to study, infrared (IR) remote control witnessed worldwide sales of over 535 million units in 2018, accounting for more than 80% share. As IR remote control sends out both IR and RF signals while providing better transfer rate, manufacturers are focusing on developing effective products that allow users to sit still in one place and control television, lighting systems, sound system, and other kinds of AV equipment.

The study finds that television remote control continues to account for relatively large share, with sales in 2018 estimated to reach nearly 200 million units. Increasing number of consumers watching television for different purposes in line with notable developments in entertainment and media industry remains as key aspect impacting the sales of television remote controls. Gains also remain significant from remote controls for home appliances and entertainment systems, which collectively account for approximately one-third share of the market.

According to the study, remote controls for residential electronic devices continue to lead in term for sales, despite an increased demand from commercial and industrial sectors. This can be primarily attributed to the rising consumer spending on entertainment devices and home automation systems as well as to upgrade existing systems.

Fact.MR’s study also offers long-term forecast of the global remote control market for the period between 2019 and 2029. The global remote control market is projected to register a volume CAGR of 2.1% during the forecast period.

Sustainability Initiatives Influencing Plastic Furniture Manufacturers to Adopt Polypropylene

The global market for plastic furniture is expected to witness 5.3% y-o-y over 2018, crossing US$ 24 billion by the end of 2019, unveils a recent Fact.MR study. Increasing demand for low-cost, lightweight, and durable plastic furniture in various end-use sectors is driving end-users to adopt plastic furniture instead of traditional, wooden or metal furniture.

On assessing macro and microeconomic growth parameters of the plastic furniture market, the Fact.MR study offers actionable insights on the dynamic trends that can influence market players’ strategies in the coming years. Ongoing developments in engineered plastics and growing focus on recyclable plastics will remain instrumental in shaping the future of the plastic furniture market, opines the study.

The study estimates that developing countries in South Asia will account for approximately 32% revenue share of the plastic furniture market in 2019. Increasing growth of the construction industry and increasing disposable income of consumers in South Asia is mainly attributed for the surge in demand for plastic furniture in the region. Manufacturers in the plastic furniture market in South Asia are introducing unique designs at affordable prices to tap the sales potential in developing nations in the region.

The Fact.MR study finds that leading plastic furniture manufacturers in South Asia currently bank on independent furniture outlets and modern trade channels to improve sales across the region. However, with the exponentially growing e-commerce industry and the emergence of online distribution channels, market players will collaborate with third-party online channels to tap the growth potential of the recent e-commerce trends in the upcoming years, opines the study.

In addition, the increasing growth of the plastic processing industry in South Asian countries, such as India, Thailand, and Indonesia, is shaping the plastic furniture market in the region. Growing local production of raw materials is enabling plastic furniture manufacturers to reduce the production costs and launch innovative designs at competitive prices. A 2018 report published by the U.S. Department of Commerce estimates the size of the plastic processing industry in India to be around US$ 15.6 billion, and this is expected to augur well for stakeholders in the plastic furniture market in South Asia in the upcoming years.

Molded Polypropylene will Remain the Most Sought-after Option for Plastic Furniture

Polypropylene accounted for nearly 50% revenue share of the plastic furniture market in 2018 and it will continue to witness high-demand in the coming decade, according to the Fact.MR study. Manufacturers identify polypropylene as an important plastic resin used in indoor as well as outdoor plastic upholstery, owing to its superior performance characteristics over other plastic resins used in plastic furniture.

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Polypropylene is a recyclable, flexible, and durable plastic resin, which withstand higher temperatures than its alternatives in plastic furniture, such as high density polyethylene (HDPE) and polycarbonate (PC). Manufacturers are focusing their operations on developing high-performance polypropylene with the help of carbonate additives to achieve more energy saving, cost reduction, and improved durability of plastic furniture.

The plastic furniture market is evolving with the discovery of reformed thermoplastics as consumer demand for high-quality plastic furniture used in residential as well as commercial sectors is increasing. Fact.MR opines that polycarbonate, ABS (acrylonitrile-butadiene-styrene), and HDPE will emerge as popular plastic resins in the plastic furniture industry in the coming years, high demand for polypropylene notwithstanding. Plastic resin manufacturers are likely to introduce innovative, high-performance resins to suit the dynamic requirements of plastic furniture manufacturers in the coming years.

The Fact.MR study offers exclusive insights on how the plastic furniture market will grow during the forecast period 2018-2028. The market is projected to envisage incremental growth at a healthy 6% value CAGR during the assessment period, according to the study.

Insulation Blow-in Machine Sales Upheld by Growing Thermal and Acoustic Insulations - Fact.MR

According to a recent Fact.MR study, worldwide sales of insulation blow-in machine closed in on nearly 30,000 units, and are estimated to register a Y-o-Y growth of 5.8% in 2019. The insulation blow-in machine industry growth has been underpinned by a wide range of trends, especially the growing demand for energy efficient insulation along with increasing adoption of HVAC systems in both residential and commercial sectors. In addition, demand for thermal and acoustic insulation in industrial buildings to improve cooling and heating systems continues to drive the growth of insulation blow-in machine market.

The study finds that rising popularity and adoption of insulation blow-in machine are remarkably influenced by its use of recycled waste materials such as fiberglass, cellulose, and rock wool that are environment positive, cheap, effective, easy to install, and have relatively high R-value. Further, opportunities are imminent in insulation blow-in machine market, as manufacturers continue to shift their focus towards portable products, amid rising home improvements and DIY activities for filling in attic spaces, wall cavities, and joist cavities. Addition of chemicals in loose-fill insulation materials to provide fire resistance properties for specific industrial application such as in cookhouse will continue to provide potential growth prospects of the insulation blow-in machine market.

North America Lead Gains in Insulation Blow-in Machine Market

According to the study, North America is likely to retain its leading position in insulation blow-in machine market, representing sales of over 10,000 units in 2018. As old infrastructure gets worn out and prices of new construction rises, homeowners in the region are focusing on home improvement and renovation activities including blown-in insulation, thereby impacting the market growth. East Asia, on the other hand, has witnessed an exponential rise in the construction industry on the back of improving economic conditions, government initiatives in infrastructural development, and high disposable income. This, coupled with increasing installation of HVAC systems in urban areas will complement the expansion of insulation blow-in machine market in East Asia.

Cellulose Sales for Insulation Blow-in Machine Continue to Remain High

Cellulose has been growing in popularity as the most preferred material for blown-in insulation, as it provides green, efficient, non-toxic, and affordable thermal or acoustic insulation. Building and Construction Technology (BCT) of UMass Amherst declared cellulose insulation as a smart alternative to fiberglass, while the Cellulose Insulation Manufacturers Association (CIMA) claimed that insulating a house of 1500 square feet with cellulose will recycle as much as newspaper as an individual will utilize in 40 years. In 2018, cellulose sales for insulation blow-in machine exceeded 18,000 units, accounting of nearly 60% volume share of insulation blow-in machine market. Although the demand for fiberglass blown-in insulation is also anticipated to witness significant growth, several health hazards along with stringent regulations set by OSHA and NAIMA regarding the use of fiberglass may negatively impact its sales growth.

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The study opines that electric operation of insulation blow-in machine continues to gain increasing momentum, owing to its higher operational efficiency, durability, and no-emission, as compared to gas and diesel operations. Growing consumer inclination towards green insulation to lower environmental impact and improve energy conservation along with technological advancements will augment the segmental growth of insulation blow-in machine market.

According to the study, demand for insulation blow-in machine will remain robust in residential sector, accounting for approximately 70% share in 2018. Ever-rising number of residents and buildings are likely to increase the need for insulation of both new and existing wall cavities and attics. In addition, numerous advantages of blown-in insulation in effectively decreasing the amount of sound transmission between walls and providing thermal insulation to improve energy savings will continue to push the demand of insulation blow-in machines.

The Fact.MR study also offers a long-term forecast of the insulation blow-in machine market for the period between 2018 and 2028. The insulation blow-in market is projected to exhibit a volume CAGR of 6.2% through 2028.

Horehound Supplements Sales Sustained by Regulatory Amendments Advocating their Effectiveness

According to new Fact.MR study, worldwide sales of horehound supplements are estimated to surpass 6,200 tons in 2019. The horehound supplements industry continues to be influenced by a slew of factors, ranging from growing consumer inclination towards botanical nutraceutical supplements to R&D investments in exploring the application scope of various traditional herbs. The study assesses the horehound supplements market in detail, and offers an analysis of the macroeconomic and industry-specific factors influencing growth of the horehound supplements industry.

The study opines that adoption of the horehound supplements market remain sustained by highly effective marketing strategies that are centered on the invented idea that advocates the necessity of these products for maintaining good health. Amendments made to US Federal Food, Drug and Cosmetic Act exclude manufacturers from all regulations on OTC and prescription drugs. The FDA will be responsible, rather than the manufacturers, to claim effectiveness and safety of these products, which has dramatically favored adoption of botanical supplements, in turn complementing the horehound supplements sales. 

The U.S. FDA has not approved horehound as an effective cough-suppressant, however the European Medicines Agency (EMA) as well as German Commission E have approved its use as expectorant and appetite stimulant, as the herb meets the criteria for ‘traditional use registration’ for non-prescription, herbal medicines.  The study also finds that the clean-label motivations are permeating the supplements landscape, and growing consumer awareness has driven the shift away from medicines to nutrition supplements. The trend has paved lucrative avenues for horehound supplement manufacturers, acting as a key enabler of product differentiation.

North America Leads the Way in Horehound Supplements Landscape

According to the study, North America continues to remain the leading market for horehound supplements, with sales in 2018 estimated in excess of 1,700 tons. According to the American Botanical Council, horehound is one of the top-selling ingredients for botanical supplements, commonly used in cold and cough remedies owing to its relevant suppressant properties. This, coupled with macro trends that range from unprecedented adoption of natural health remedies to growing preference for organic and natural products, continue to underpin sales of horehound supplements in North America.

Asia Pacific Excluding Japan (APEJ) will continue to remain the high-growth market for horehound supplements. Growing health-conscious demographic in the region, along with a relatively larger consumer base, continue to underpin lucrativeness of the region for horehound supplement sales. These supplements have gained popularity as effective solutions to combat stress, apart from their attribute of being a rich source of antioxidants.

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The study finds that consumer show a marked preference for liquid horehound supplements, which can be attributed in part to their easier mode of administration. Worldwide sales of liquid horehound supplements account for over 40% market shares.

The study finds that contribution of drug stores to horehound supplements sales remains high, accounting for approximately two-fifth shares in 2019. In addition to implementing new technologies in processes and operations for more economic extraction and production, horehound supplement manufacturers are adopting novel marketing techniques, including the leverage of online platforms, to expand their customer base.

Fact.MR’s study also offers a long-term forecast of the horehound supplements market for the period between 2019 and 2027. The horehound supplements market is projected to register a volume CAGR of 8.0% through 2027.

Pregnancy Point of Care Testing Market Likely to Grow at a Healthy 4.5% CAGR during 2018-2028

Pregnancy point of care testing market revenues reached US$ 1.2 billion in 2018, according to new study by research firm Fact.MR. Increasing need for rapid and accurate diagnostics with the emergence of advanced technologies is providing an impetus to the ongoing developments in the pregnancy point of care testing market. The study opines that the market will envisage nearly 5% y-o-y in 2019 over 2018, with growing adoption of innovative technologies likely to redefine future trends.

Manufacturers are capitalizing on the increasing ubiquity of smartphones by introducing next-generation pregnancy point of care testing devices that can be connected to smartphone applications, finds Fact.MR. Smartphone-based pregnancy point of care testing products are emerging as a promising alternative to traditional laboratory-based diagnostic testing practices. Leading manufacturers are launching innovating products with smartphone connectivity to cater to the end-users’ demand for easy-to-use at-home pregnancy test kits.

In addition, the study also finds that modern smartphone-based pregnancy point of care testing devices are reducing in size, cost, as well as complexity, and this is an important factor to boost growth of the pregnancy point of care testing market. A mounting number of small businesses are entering the pregnancy point of care testing markets in developing regions and launching innovative smartphone-based products at competitive prices to attract consumers in emerging economies. The study opines that increasing number of new players in the market and growing price gap between leading players and new entrants will influence growth of the global pregnancy point of care testing market in the coming decade.

Demand for hCG Urine Test Kits will Continue to Grow

Human chorionic gonadotrophin (hCG) urine test kits accounted for nearly 43% revenue share of the global pregnancy point of care testing market in 2018, and the trend will prevail in the upcoming years, according to the Fact.MR study. The study attributes the rising demand for hCG urine test kits to the burgeoning sales of pregnancy test kits across the world. In 2018, pregnancy test kits accounted for more than half the revenue share in the pregnancy point of care testing market, and higher reliability and accuracy of hCG urine tests in pregnancy point of care testing is bolstering its share in the global market at a rapid pace.

Another factor influencing the demand for hCG urine tests in the pregnancy point of care testing market is the end-users’ preference towards urine testing devices over blood testing devices for pregnancy testing. Through both urine and blood tests can be equally accurate, women are showing a preference to use at-home urine pregnancy test kits primarily due to their simplicity and ease-of-use. The Fact.MR study opines that the adoption of hCG urine tests in pregnancy point of care testing devices will continue to increase in the upcoming years.

North America Accounts for over 50% Revenue Share of the Market

In 2018, the pregnancy point of care testing market in North America was valued at US$ 648 million, according to Fact.MR. Growing prevalence of gynecological and fertility disorders, triggered by changing lifestyle, is leading to the increased adoption of pregnancy point of care testing products across the region.

The Fact.MR study finds that leading manufacturers in North America are adopting advanced technologies for competitive advantages with the launch of more reliable and rapid diagnostics. Despite the ambiguity about the accuracy of commonly available pregnancy point of care testing devices, consumer adoption of these products remains high.

With the adoption of innovative marketing strategies and collaborations with various distributors in the region, manufacturers are gearing up to capitalize on lucrative sales opportunities in the North American pregnancy point of care testing market. Fact.MR opines that, though South Asia is emerging as a high-growth market for pregnancy point of care testing market, North America will continue to remain an important regional market for stakeholders in the foreseeable future.

The Fact.MR study offers the futuristic overview of the pregnancy point of care testing market for the forecast period 2018-2028. The study opines that the market will grow at a healthy 4.5% CAGR during the assessment period.